Kristan is the Founder of Conifr, launching the consulting group in 2017. Kristan oversees SEO strategy and works with our team of experienced SEO strategists, content developers, and digital marketers to ensure best-in-class client services. Before Conifr, Kristan was the Director of SEO at Zillow Group, overseeing a channel with more than 1 billion visitors annually, and Head of SEO at Amazon Web Services.

Kristan has worked on SEO for many Fortune 500 companies and notable American brands, including Google, Zillow, Trulia, National Geographic, Amazon, and Express. She's been in search marketing for 15 years. Before SEO, she developed award-winning brand campaigns and managed public relations.