Kristan is the President and Founder of Conifr, launching the consulting group in 2017. Kristan works with a small team of experienced SEO strategists, content developers, and digital marketers to ensure best-in-class client services. Kristan also manages a select group of clients and special projects. Before Conifr, Kristan was the Director of SEO at Zillow Group, overseeing a channel with more than 1 billion visitors annually, and Head of SEO at Amazon Web Services.
Kristan has worked on SEO strategy for many Fortune 500 companies and notable American brands, including Google, Trulia, National Geographic, Amazon, and Express. She's been in search marketing for over a decade. Before SEO, she developed award-winning brand campaigns and managed public relations.